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How many online identities do you have?
With so many profiles floating around in the ether these days can you tell the difference between a bot, a pseudonym or a honey pot?
Robin Kennedy, head of European Sales at Pure looks at some findings.
Email Marketing In-House Training by Academy Internet
With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.
Email training@emailmarketing
manual.com to request more information.
This months latest articles, email marketing advice, best practice tips, news and events from email marketing manual in association with Pure360.com
TPP - Bridging the gap
Reaping the benefits of a dedicated system
When it comes to email marketing, knowledge is power, so having a system in place that gives you insight into your customer's behaviour is essential.
Recruitment company TPP turned to Pure in a bid to understand their recipient's wants, needs and interests more fully, with some impressive results.
A Ridiculously Simple Guide to
SEO Copywriting
Brighton-based SEO copywriter Anna Packham talks us through the finer points of successful SEO.
What is it? Why it should be important to you? How to spot poorly executed copy and a few golden rules for creating text that will get results from both search engines and your customers.
Earning Trust With Text
With obstacles like image blocking becoming increasingly predominant, the struggle to get your message across via bulk mailouts continues.
So what is the latest trick you should have up your sleeve? Pure's Andy Thorpe gives us the lowdown on 'Trust Earning Text'.