How can you use email to increase your brand presence on social networking sites?

If you already have your own social networking groups and are looking to promote them or want to spread your marketing messages across these sites, read on for some top tips. 

Produced by Marketing Week, Marketing Week Live is the UK's only event to reflect marketeers changing role. In the current climate, marketeers are likely to be involved in more elements of the marketing mix, work across various disciplines and work closely with previously separate departments.

This event is providing a single destination for market research, online marketing, data marketing and in-store marketing activity.

Marketing Week Live is bringing together four individual exhibitions, each with a specific conference, into one venue at one time, creating a true melting pot of ideas and inspiration for the most forward thinking marketers.

Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

2009's Future of Web Design tour hits the road in September with talks and workshops on networking, microformats and numerous topics relating to making the most engrossing online marketing platforms possible.

With Key speakers including Clearleft's Paul Annett, Steve Pearce from Skype and Patrick Lauke 'Web Evangelist' at Opera and columnist for .net Magazine, the sessions prove to be quite dynamic and way above value for money with ticket prices starting at £44.00 for early bird buyers.

Where is it?

Hosted by Carsonified, who had great success with last months FOWD event in London, will be pulling the bus over on the following dates:

02 Sept - Belfast
09 Sept - Bristol
14 Sept - Glasgow
16 Spet - Leeds

For more information check out the FOWDTOUR website
http://events.carsonified.com/fowd/2009/tour

UX London is a unique event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names.

The now sold out event is pitched at both those just starting in the industry as well as seasoned pro's.

Taking place at the Cumberland Hotel in London, Brighton based Clearleft host the three day event which sees workshops in branistorming, information architecture, strategy and planning and a plethora of other all important developing and experience shaping concepts.

The company are no strangers to events such as this with Paul Annett providing a well receive talk at this years SXSW festival. You can watch the screencast at paulannett.co.uk/sxsw09

The O'Reilly search aquisition conference which was due to take place June 9-11th in Burlingame, California has been postponed, according to the O'Reilly website, "Due to the challenging economic environment".

We take that to mean that their rather high price for seats put the majority of people interested off.

The notice continues with. "If you would like to continue the conversation on making the web easier to find, please visit janeandrobot.com and follow twitter.com/janeandrobot to become part of the community, read the latest on technical SEO issues from industry experts, and attend local technical SEO meetups.".

Perhaps nobody found the site in natural search? Or maybe it's just time for conferences to start looking at the continued high price tags for day seminars and gauging their value to the end user?

June 2nd, University of Westminster, London

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile.

Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

More information: http://www.nmk.co.uk/event/2009/3/16/social-media-for-business

GP Bullhound, Europe's leading investment bank in technology and digital media, announced the results of the 2009 Media Momentum Top 50, a run down of the fastest growing digital media companies in Europe. Pure360, are the only ESP in the top 50, listed as number 18, with recorded revenue growth of 100.5% over the past two years.

The announcement of the top 50 highlights that despite the economic downturn; the digital industry is in robust health, with innovative firms continuing to show exceptional levels of revenue growth. Seatwave, the online fan-to-fan ticket exchange topped the table, with revenue growth of 2203.1%, followed by isango.com, BuyVIP and LeadPoint UK.

You can download the full report at mediamomentum.co.uk