Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

Do you have something to share?

We are always looking for contributors to the Email Marketing Manual.

Hello and welcome to the all new Email Marketing Manual!

With another year drawing to a close and as we creep up to our 2nd birthday the Email Marketing Manual team decided it was time to shed off the chrysalis and show the beautiful butterfly ready to beat its illustrious wings.

We wanted to become more involved with our readers, some of whom email us regularly with useful inside scoops, questions, answers and everything in-between about email marketing.