Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

Yukka.co.uk is a boutique online retailer specialising in urban clothing labels. Their monthly email newsletters promote new, limited edition and exclusive labels, aiming to increase traffic to their site and generate sales.

This kind of acquisition campaign email requires clear messaging that taps into the key needs of the target audience. However, with a lack of focus and with vital information hard to find, are readers being left cold?

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