Email Marketing Manual

The do's and how to's of email marketing


Yukka.co.uk boutique retailer checks in to the Email Clinic

Yukka.co.uk is a boutique online retailer specialising in urban clothing labels. Their monthly email newsletters promote new, limited edition and exclusive labels, aiming to increase traffic to their site and generate sales.

This kind of acquisition campaign email requires clear messaging that taps into the key needs of the target audience. However, with a lack of focus and with vital information hard to find, are readers being left cold?

Current Design

Yukka sales newsletter