Are you getting good deliverability rates? The chances are you could be doing more to improve them.
Internet Service Providers (ISP's), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of opt in email is mistakenly being caught by filters, which could be losing your revenue.
Read on for three key factors to focus on, plus our top tips on how to address them.
It comes as no surprise that there is a wealth of information on the internet about email marketing, but quite often these blogs are all about number crunching, sales jargon and stat counting.
Here are our top sites for anyone who is working with html based email, it doesn't matter whether you are a market research analyst, campaign advisor, coder, or designer there is something here for everyone.
Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent. So how does email marketing offer a solution to limited budgets and the need for accountability?
Marketing is changing. There used to be a perception that marketing was all about spending money. If the directors saw boxes of brochures, advertisements plastered over every printable surface and invitations to lots of boozy functions for them to entertain clients and prospects then they were happy. But that was yesterday. Today it is all about accountability, cost per lead, conversion rates and minimal outlay for maximum return.
Reading through my ever increasing and busy Twitter stream this morning, I picked up on a tweet from online music magazine drownedinsound.com.
It simply said 'Sign of the recession: insane (like 2000!) "i've been made redundant" and "no longer works here" out of office replies to our mailout.'
It got me thinking. How can we analyse our email marketing bounces to improve our results and understand more about our market area?
Over the past few years I have carried out many email marketing training courses, both public and in-house at companies. What I have often found among delegates is that their focus has usually been on getting their email strategy, design or technology right prior to point at which the visitor ultimately lands on a particular web page - otherwise known as a landing page.
Given that the landing page is the last point in the user journey prior to conversion, it is crucial that your landing page performs super efficiently for you.
Let's take a step back to define landing pages...
When you have something beautiful to sell, you want people to see it. But what happens if the intended audience can't see what you want them to?
Watchfinder are experts of the finer times in life. Whether it is Breitling, Chanel or the tried and tested Rolex, the team at Watchfinder know exactly what you are looking for.
Using email newsletters such as the example above, Watchfinder keep their subscribers up to date with what is in stock, new releases and exclusive offers. While this information is greatly sought after, Watchfinder have found that their open and click through rates are not always as precise as their automatic chronograph movements.
Think about it. There’s only ONE reason you’re sending out your email and that’s to get a response.
Here are 5 sure-fire ways to ensure people start clicking on those emails – all of which are so easy, a child could do it!
Ash Richards, head of the design team at Pure360.com talks us through the design process behind Moda in Pelle's email newsletter. From design proofing to finished template we get the full insight into what goes on during the creative process of html email design.
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They will with the help of the UK's largest integrated marketing solutions event - Technology for Marketing & Advertising 2009 - a growing show which promises to be even better in 2009!
Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.
Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.