Think about it. There’s only ONE reason you’re sending out your email and that’s to get a response.

Here are 5 sure-fire ways to ensure people start clicking on those emails – all of which are so easy, a child could do it!

Hello and welcome to the all new Email Marketing Manual!

With another year drawing to a close and as we creep up to our 2nd birthday the Email Marketing Manual team decided it was time to shed off the chrysalis and show the beautiful butterfly ready to beat its illustrious wings.

We wanted to become more involved with our readers, some of whom email us regularly with useful inside scoops, questions, answers and everything in-between about email marketing.

Email Marketing Manual is an online publication which strives to provide readers with valuable advice, tips and news from the world of email marketing.

Created by Pure360, The Email Marketing Manual has now become an industry renowned monthly newsletter featuring a round up of the months best email marketing advice and news. Subscribe to the newsletter and get all the latest tips, tutorials, and news straight to your inbox.

Would you like to write for Email Marketing Manual?

We are always on the search for talented writers with something to say about email marketing. From advanced metrics to copywriting and design, we would love to hear from you and who know's maybe you could become a regular features writer!

Introduce yourself by emailing us at: marketing@pure360.com

In past issues we've learned how to put together amazing articles for email marketing newsletters, so I'm not going to go over old ground. I'm assuming you already have a strong array of article ideas along with photos.

Now you just need to write it up in an engaging format to suit your email marketing. Here are my top ten tips for writing awesome articles.

As a global provider of electronic components and industrial products R S Components faces the challenge of engaging a varied and widespread audience with its email communications.

Creative Leisure Systems provides a range of stimulating child entertainment products aimed at businesses whose customers often have toddlers with them.

Leadership and organisational development consultancy, Stanton Marris, uses its ‘Inside Track’ email to maintain brand awareness and offer positive, useful information to its mailing list.

With a readership of mainly busy senior executives across a range of sectors, from finance to FMCG and central government, it’s important they grab their recipients’ interest from the get go. However, could slight changes to the structure and presentation of this e-shot have a dramatic effect on response?

In this month’s email clinic we're reviewing three successful campaigns from 2007, looking at why they represent great examples of best practice.

Each campaign has been thoughtfully and accurately targeted to its audience in both design and content. They send a clear message, serve a useful purpose and importantly, provide something of value to the recipient.

At the risk of repetition it’s worth pointing out that each email includes the key details that form the basis of a legally compliant marketing email – the all-important, clearly visible unsubscribe link and company registration number.

Unlike previous versions of Microsoft's email client, Outlook 2007 uses Word rather than Internet Explorer to read (or render) the content of HTML emails.

Unfortunately Word does not support the same design features as Internet Explorer so the appearance of emails using these features may suffer some degradation when viewed in Outlook 2007.

This change in how emails are rendered by Outlook 2007 has left many designers and marketers nervously contemplating its impact on email marketing and design.

Maybe I'm getting grumpier as I get older but I am increasingly fed up with the emails most companies send me. I would like to think that email is a tool for engaging, relevant, personalised communications.

It would even be nice to believe that people follow Drayton Bird's maxim of only sending direct communications that will make people say 'how nice of them to think of me'.