Ash Richards, head of the design team at Pure360.com talks us through the design process behind Moda in Pelle's email newsletter. From design proofing to finished template we get the full insight into what goes on during the creative process of html email design.

Yukka.co.uk is a boutique online retailer specialising in urban clothing labels. Their monthly email newsletters promote new, limited edition and exclusive labels, aiming to increase traffic to their site and generate sales.

This kind of acquisition campaign email requires clear messaging that taps into the key needs of the target audience. However, with a lack of focus and with vital information hard to find, are readers being left cold?

Current Design

Email Marketing Manual is an online publication which strives to provide readers with valuable advice, tips and news from the world of email marketing.

Created by Pure360, The Email Marketing Manual has now become an industry renowned monthly newsletter featuring a round up of the months best email marketing advice and news. Subscribe to the newsletter and get all the latest tips, tutorials, and news straight to your inbox.

Would you like to write for Email Marketing Manual?

We are always on the search for talented writers with something to say about email marketing. From advanced metrics to copywriting and design, we would love to hear from you and who know's maybe you could become a regular features writer!

Introduce yourself by emailing us at: marketing@pure360.com