The theme for this year’s ad:tech London is ‘Think strategy, not technology!’ ‘Within the current economic situation, the use of digital has arisen as the most and essential challenge organisations need to face in order to strength their strategy, evolve campaign measurement and optimise overall return on marketing investment.’

The exhibition will feature ‘The Mobile Marketing Show’, Google University, over 120 free educational sessions. New Media Age will also reveal the 2009 listing of the ‘New Media Age Top 100 Interactive Agencies’ at the show.

Ad:tech London remains the only place to quickly source robust solutions learn best practices and get expert advice on how to make your business thrive online.

Pure, sponsors of the EMM, are exhibiting at ad:tech London, stand 352. Robin Kennedy of Pure will be presenting a seminar entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’ on Tuesday, September 22, from 3:50pm - 4:20pm, in the Email Marketing Theater.

You can register online for complimentary tickets.

How can you use email to increase your brand presence on social networking sites?

If you already have your own social networking groups and are looking to promote them or want to spread your marketing messages across these sites, read on for some top tips. 

Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

GP Bullhound, Europe's leading investment bank in technology and digital media, announced the results of the 2009 Media Momentum Top 50, a run down of the fastest growing digital media companies in Europe. Pure360, are the only ESP in the top 50, listed as number 18, with recorded revenue growth of 100.5% over the past two years.

The announcement of the top 50 highlights that despite the economic downturn; the digital industry is in robust health, with innovative firms continuing to show exceptional levels of revenue growth. Seatwave, the online fan-to-fan ticket exchange topped the table, with revenue growth of 2203.1%, followed by isango.com, BuyVIP and LeadPoint UK.

You can download the full report at mediamomentum.co.uk

Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

It comes as no surprise that there is a wealth of information on the internet about email marketing, but quite often these blogs are all about number crunching, sales jargon and stat counting.

Here are our top sites for anyone who is working with html based email, it doesn't matter whether you are a market research analyst, campaign advisor, coder, or designer there is something here for everyone.

Travelbound provide exciting holidays for schools and students alike. Their desire to add this excitement and sense of adventure to the email marketing lead them to the creative team at pure360.com.

Andy Parker, html - email designer at Pure360 takes us through the process of creating an email template which stays on-brand and makes email truly interactive.

Reading through my ever increasing and busy Twitter stream this morning, I picked up on a tweet from online music magazine drownedinsound.com.

It simply said 'Sign of the recession: insane (like 2000!) "i've been made redundant" and "no longer works here" out of office replies to our mailout.'

It got me thinking. How can we analyse our email marketing bounces to improve our results and understand more about our market area?

Over the past few years I have carried out many email marketing training courses, both public and in-house at companies. What I have often found among delegates is that their focus has usually been on getting their email strategy, design or technology right prior to point at which the visitor ultimately lands on a particular web page - otherwise known as a landing page.

Given that the landing page is the last point in the user journey prior to conversion, it is crucial that your landing page performs super efficiently for you.

Let's take a step back to define landing pages...

When you have something beautiful to sell, you want people to see it. But what happens if the intended audience can't see what you want them to?

Watchfinder are experts of the finer times in life. Whether it is Breitling, Chanel or the tried and tested Rolex, the team at Watchfinder know exactly what you are looking for.

Using email newsletters such as the example above, Watchfinder keep their subscribers up to date with what is in stock, new releases and exclusive offers. While this information is greatly sought after, Watchfinder have found that their open and click through rates are not always as precise as their automatic chronograph movements.