It comes as no surprise that there is a wealth of information on the internet about email marketing, but quite often these blogs are all about number crunching, sales jargon and stat counting.

Here are our top sites for anyone who is working with html based email, it doesn't matter whether you are a market research analyst, campaign advisor, coder, or designer there is something here for everyone.

Looking at some of the finer details can make real improvements to the effectiveness of a message. This month we take a look at EXHAUSTO, and see how going that extra mile can provide you with more clientele.

Lead designer at Pure360, Ash Richards, gives EXHAUSTO a quarterly checkup.

Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.

Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.

Hello and welcome to the all new Email Marketing Manual!

With another year drawing to a close and as we creep up to our 2nd birthday the Email Marketing Manual team decided it was time to shed off the chrysalis and show the beautiful butterfly ready to beat its illustrious wings.

We wanted to become more involved with our readers, some of whom email us regularly with useful inside scoops, questions, answers and everything in-between about email marketing.

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Email Marketing Manual is an online publication which strives to provide readers with valuable advice, tips and news from the world of email marketing.

Created by Pure360, The Email Marketing Manual has now become an industry renowned monthly newsletter featuring a round up of the months best email marketing advice and news. Subscribe to the newsletter and get all the latest tips, tutorials, and news straight to your inbox.

Would you like to write for Email Marketing Manual?

We are always on the search for talented writers with something to say about email marketing. From advanced metrics to copywriting and design, we would love to hear from you and who know's maybe you could become a regular features writer!

Introduce yourself by emailing us at: marketing@pure360.com

Unlike previous versions of Microsoft's email client, Outlook 2007 uses Word rather than Internet Explorer to read (or render) the content of HTML emails.

Unfortunately Word does not support the same design features as Internet Explorer so the appearance of emails using these features may suffer some degradation when viewed in Outlook 2007.

This change in how emails are rendered by Outlook 2007 has left many designers and marketers nervously contemplating its impact on email marketing and design.

Maybe I'm getting grumpier as I get older but I am increasingly fed up with the emails most companies send me. I would like to think that email is a tool for engaging, relevant, personalised communications.

It would even be nice to believe that people follow Drayton Bird's maxim of only sending direct communications that will make people say 'how nice of them to think of me'.