We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.

Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.

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Email Marketing Manual is an online publication which strives to provide readers with valuable advice, tips and news from the world of email marketing.

Created by Pure360, The Email Marketing Manual has now become an industry renowned monthly newsletter featuring a round up of the months best email marketing advice and news. Subscribe to the newsletter and get all the latest tips, tutorials, and news straight to your inbox.

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In past issues we've learned how to put together amazing articles for email marketing newsletters, so I'm not going to go over old ground. I'm assuming you already have a strong array of article ideas along with photos.

Now you just need to write it up in an engaging format to suit your email marketing. Here are my top ten tips for writing awesome articles.

Creative Leisure Systems provides a range of stimulating child entertainment products aimed at businesses whose customers often have toddlers with them.

Leadership and organisational development consultancy, Stanton Marris, uses its ‘Inside Track’ email to maintain brand awareness and offer positive, useful information to its mailing list.

With a readership of mainly busy senior executives across a range of sectors, from finance to FMCG and central government, it’s important they grab their recipients’ interest from the get go. However, could slight changes to the structure and presentation of this e-shot have a dramatic effect on response?