In an increasingly competitive market, how do you get your customers attention? How do you increase your mailing lists?  Are you able to make your marketing budget go further by creating a viral marketing campaign?

This month, Pure spoke with Ryan Badger, Online Marketing Manager at Paramount Restaurants Ltd.

Ryan Badger explained how Paramount Restaurants have built a both simple and incredibly successful online marketing strategy combining viral marketing and online vouchers.

We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

There is a major trend gathering momentum in email marketing right now; smart marketers are increasingly moving towards the use of dynamic communication - the most rapidly growing and compelling area of e-marketing.

This is where the marketer listens to what the recipient is saying, whether directly or through observed activity and targets messages accordingly

The joy of email is in its measurability. Every time you send out a message, you get a report containing detailed information on the performance of that email.

A lot of the numbers important to you depend on the goals of your campaign but here are some basic email metrics that every marketer can use to better understand what's working - and what isn't