The O'Reilly search aquisition conference which was due to take place June 9-11th in Burlingame, California has been postponed, according to the O'Reilly website, "Due to the challenging economic environment".

We take that to mean that their rather high price for seats put the majority of people interested off.

The notice continues with. "If you would like to continue the conversation on making the web easier to find, please visit janeandrobot.com and follow twitter.com/janeandrobot to become part of the community, read the latest on technical SEO issues from industry experts, and attend local technical SEO meetups.".

Perhaps nobody found the site in natural search? Or maybe it's just time for conferences to start looking at the continued high price tags for day seminars and gauging their value to the end user?

Over the past few years I have carried out many email marketing training courses, both public and in-house at companies. What I have often found among delegates is that their focus has usually been on getting their email strategy, design or technology right prior to point at which the visitor ultimately lands on a particular web page - otherwise known as a landing page.

Given that the landing page is the last point in the user journey prior to conversion, it is crucial that your landing page performs super efficiently for you.

Let's take a step back to define landing pages...

If you are like most marketers you spend a lot of time "driving traffic", you review your ad words regularly, talk to your agency about SEO put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.

You manage to increase traffic by the required 20% what next? In most cases you want people to convert as soon as possible, be it making a purchase or picking up the phone to your sales team, but as we know life is rarely that easy.

We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

I'm no fan of buzz speak but right now there's one phrase floating around the internet ether that I'd recommend paying attention to - 'multi-channel marketing'. Or in other words, taking an integrated approach to all your online promotional activities.

It's easy to think of email campaigns as being quite self-contained. But developing an awareness of the way all your different online activities feed off and complement each other is essential.

Even if you're already combining your email promotion with a wider internet marketing strategy, the chances are you could be missing a trick or two.

In past issues we've learned how to put together amazing articles for email marketing newsletters, so I'm not going to go over old ground. I'm assuming you already have a strong array of article ideas along with photos.

Now you just need to write it up in an engaging format to suit your email marketing. Here are my top ten tips for writing awesome articles.

SEO copywriting simply means including the words (keywords) people use to find you and the service or product you’re offering through search engines. It can help improve your website rankings big time.

What does SEO copywriting have to do with email marketing?

In my experience as an SEO copywriter, it makes sense to include important keywords in all brochures, press releases, articles, blogs and even email newsletters so you can add them to your site and help boost your rankings. If you’re not optimising all your content, you could be missing a trick.

What are semantics? Simply put, semantics are about putting everything in its place; a series of design principles that have been around since Gutenberg looked at his Granny’s washing mangle and thought ‘I can print a newsletter with that’.

Semantics within web design has been a hotly debated subject in recent years, since the structuring of web documents has become more linear. Regardless, there are many valid reasons for ensuring your site pages and emails use well-formed semantic markup.