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Email Marketing Manual

The do's and how to's of email marketing

2009

Future of Web Design - Tour 2009

2009's Future of Web Design tour hits the road in September with talks and workshops on networking, microformats and numerous topics relating to making the most engrossing online marketing platforms possible.

With Key speakers including Clearleft's Paul Annett, Steve Pearce from Skype and Patrick Lauke 'Web Evangelist' at Opera and columnist for .net Magazine, the sessions prove to be quite dynamic and way above value for money with ticket prices starting at £44.00 for early bird buyers.

Where is it?

Hosted by Carsonified, who had great success with last months FOWD event in London, will be pulling the bus over on the following dates:

02 Sept - Belfast
09 Sept - Bristol
14 Sept - Glasgow
16 Spet - Leeds

For more information check out the FOWDTOUR website
http://events.carsonified.com/fowd/2009/tour

UX London Sells Out

Clear left logo

UX London is a unique event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names.

The now sold out event is pitched at both those just starting in the industry as well as seasoned pro's.

Taking place at the Cumberland Hotel in London, Brighton based Clearleft host the three day event which sees workshops in branistorming, information architecture, strategy and planning and a plethora of other all important developing and experience shaping concepts.

The company are no strangers to events such as this with Paul Annett providing a well receive talk at this years SXSW festival. You can watch the screencast at paulannett.co.uk/sxsw09

Media Momentum Top 50 2009 Announced

GP Bullhound, Europe's leading investment bank in technology and digital media, announced the results of the 2009 Media Momentum Top 50, a run down of the fastest growing digital media companies in Europe. Pure360, are the only ESP in the top 50, listed as number 18, with recorded revenue growth of 100.5% over the past two years.

The announcement of the top 50 highlights that despite the economic downturn; the digital industry is in robust health, with innovative firms continuing to show exceptional levels of revenue growth. Seatwave, the online fan-to-fan ticket exchange topped the table, with revenue growth of 2203.1%, followed by isango.com, BuyVIP and LeadPoint UK.

You can download the full report at mediamomentum.co.uk

 

Online Marketing Show 2009

Online Marketing Show 09

Brought to you by New Media Age, the Online Marketing Show is your one stop shop to find out all there is to know about integrating online marketing into your campaigns to achieve winning results!

With over 50 exhibitors specialising in mobile, search, email, affiliate marketing, the NMA L!ve conference talking about the hottest digital marketing topics, free workshops and a free IDM Academy day focusing on digital marketing, this years event certainly packs a punch.

 

Running from June 30th to July 1st at Olympia in London, and now official part of Marketing Week Live the event is open to anyone and registration is free. For more information on the event, and registration for tickets, visit www.onlinemarketingshow.co.uk.

Pure lead sponsors and co-creators of The Email Marketing Manual will be exhibiting at stand A124.

Managing deliverability & driving online sales

Sakura bar mailer from Eclectic

Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

Internetworld 2009 - 28-30 April 2009 - London

Next week see's Europes longest running and largest event for digital marketing and e-commerce land for 3 days in Earls Court London.
With over 13,000 visitors and 300+ exhibitors, the 17-year strong event is set to inform and educate with some 200 seminars across the three days, featuring talks on Email and Mobile marketing from Pure360, Silverpop, Watch, eCircle, dotmailer, and Adestra to name but a few.
Along with EMM sponsors Pure360, there will be a plethora of digital marketing stands and the opportunity to play around with some great tech.

Entry is free by registration at http://snurl.com/g9pqj

Competition: Win lunch for a week courtesy of Graze.com

Graze.com competition win a graze box for a week

Email Marketing Manual, in association with sponsors pure360.com and the fantastic team at graze.com is launching its first ever competition.

Graze support healthy eating with their incredible graze boxes via post so you can eat freshly prepared and personalised lunches without even leaving your desk.

How To Enter - This Competion is now CLOSED.

Entries will close at mid-day on June 29th, With the winner being announced in the July edition of the Email Marketing Manual Newsletter.

*subject to terms and conditions

Email - the most accountable marketing going?

Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent.  So how does email marketing offer a solution to limited budgets and the need for accountability?

Marketing is changing. There used to be a perception that marketing was all about spending money. If the directors saw boxes of brochures, advertisements plastered over every printable surface and invitations to lots of boozy functions for them to entertain clients and prospects then they were happy. But that was yesterday. Today it is all about accountability, cost per lead, conversion rates and minimal outlay for maximum return.