GP Bullhound, Europe's leading investment bank in technology and digital media, announced the results of the 2009 Media Momentum Top 50, a run down of the fastest growing digital media companies in Europe. Pure360, are the only ESP in the top 50, listed as number 18, with recorded revenue growth of 100.5% over the past two years.

The announcement of the top 50 highlights that despite the economic downturn; the digital industry is in robust health, with innovative firms continuing to show exceptional levels of revenue growth. Seatwave, the online fan-to-fan ticket exchange topped the table, with revenue growth of 2203.1%, followed by isango.com, BuyVIP and LeadPoint UK.

You can download the full report at mediamomentum.co.uk

In part one of this series I covered reputation and content as part of the overall deliverability mix and hopefully really made you question how much of a part white-listing plays.

Here is the next area that can dramatically affect deliverability of your email campaigns: gaining the trust of your recipients.

There was once a joke in the industry that some email marketing sales people, of certain companies, told their customers this: their company had such good relationships with ISPs and free email services like Hotmail that their white-listing team could ring up if customers get blocked, offer to take the opposing counterpart out for a coffee and hey presto, the customer would be immediately unblocked.

You know the really funny thing is that for a moment I actually did think that was true – the salesman believed it and certain customers did as well!