Email remains the preferred mode of contact for marketing messages. This is the conclusion of a report recently commissioned by G2 Data Dynamics (the customer insight people).

Is this because email communications recipients have the choice as to when they will want to read your messages? Or because they can choose what type of messages they actually want to receive from you. That is, if your opt-in strategy gives them the choice to do so. Or because with email they are given a very clear and easy path to stop the flow of communications if they'd want to.

In any case when it comes to marketing communications...email's the winner. See below for the details.