How can you use email to increase your brand presence on social networking sites?

If you already have your own social networking groups and are looking to promote them or want to spread your marketing messages across these sites, read on for some top tips. 

Produced by Marketing Week, Marketing Week Live is the UK's only event to reflect marketeers changing role. In the current climate, marketeers are likely to be involved in more elements of the marketing mix, work across various disciplines and work closely with previously separate departments.

This event is providing a single destination for market research, online marketing, data marketing and in-store marketing activity.

Marketing Week Live is bringing together four individual exhibitions, each with a specific conference, into one venue at one time, creating a true melting pot of ideas and inspiration for the most forward thinking marketers.

Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

Looking at some of the finer details can make real improvements to the effectiveness of a message. This month we take a look at EXHAUSTO, and see how going that extra mile can provide you with more clientele.

Lead designer at Pure360, Ash Richards, gives EXHAUSTO a quarterly checkup.

Email Marketing Manual, in association with sponsors pure360.com and the fantastic team at graze.com is launching its first ever competition.

Graze support healthy eating with their incredible graze boxes via post so you can eat freshly prepared and personalised lunches without even leaving your desk.

How To Enter - This Competion is now CLOSED.

Entries will close at mid-day on June 29th, With the winner being announced in the July edition of the Email Marketing Manual Newsletter.

*subject to terms and conditions

Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent.  So how does email marketing offer a solution to limited budgets and the need for accountability?

Marketing is changing. There used to be a perception that marketing was all about spending money. If the directors saw boxes of brochures, advertisements plastered over every printable surface and invitations to lots of boozy functions for them to entertain clients and prospects then they were happy. But that was yesterday. Today it is all about accountability, cost per lead, conversion rates and minimal outlay for maximum return.

Now in its third year ad:tech Paris brings together key international media owners, brands and agencies to discuss the challenges they face in 2009, as global turmoil will influence adspend and marketing investment.

Pure, lead sponsors and co-creators of Email Marketing Manual are heading to ad:tech Paris to exhibit (stand 62), with one of their leading experts Adam Bambrough hosting a seminar entitled 'Email marketing: don't just talk - listen, then engage'.

This talk will provide an insight into the techniques & technology which will enable you not only to truly understand what your recipients are interested in hearing, but then to ensure you are saying the right things to the right people at the right time.

The presentation will be available online at www.pure360.com following the exhibition.

In an increasingly competitive market, how do you get your customers attention? How do you increase your mailing lists?  Are you able to make your marketing budget go further by creating a viral marketing campaign?

This month, Pure spoke with Ryan Badger, Online Marketing Manager at Paramount Restaurants Ltd.

Ryan Badger explained how Paramount Restaurants have built a both simple and incredibly successful online marketing strategy combining viral marketing and online vouchers.