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Email Marketing Manual

The do's and how to's of email marketing

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How to Avoid Being Labelled a Spammer

We all get far more spam than mail we actually want to receive, so we protect ourselves with ever more complex spam filters, in an attempt to stem the flow of dating offers, male genital improvers and get rich quick schemes into our inboxes.

These spam filters are of course an industry in themselves and as the vast majority of email is spam, they occasionally get it wrong. Here are some pointers to avoid this happening to your mailings.