Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

One of the leading e-mail marketing experts at Pure, Robin Kennedy, will be presenting an informative seminar covering a wide range of issues, such as:

• How to increase effectiveness and efficiency of your emails
• Innovative techniques to overcome delivery barriers
• The latest technical updates and implement strategies to increase conversions and sales