Over the past few years I have carried out many email marketing training courses, both public and in-house at companies. What I have often found among delegates is that their focus has usually been on getting their email strategy, design or technology right prior to point at which the visitor ultimately lands on a particular web page - otherwise known as a landing page.

Given that the landing page is the last point in the user journey prior to conversion, it is crucial that your landing page performs super efficiently for you.

Let's take a step back to define landing pages...