The Pure View
Competition: Win lunch for a week courtesy of Graze.com
Email Marketing Manual, in association with sponsors pure360.com and the fantastic team at graze.com is launching its first ever competition.
Graze support healthy eating with their incredible graze boxes via post so you can eat freshly prepared and personalised lunches without even leaving your desk.
How To Enter - This Competion is now CLOSED.
Entries will close at mid-day on June 29th, With the winner being announced in the July edition of the Email Marketing Manual Newsletter.
*subject to terms and conditions
Email - the most accountable marketing going?
Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent. So how does email marketing offer a solution to limited budgets and the need for accountability?
Marketing is changing. There used to be a perception that marketing was all about spending money. If the directors saw boxes of brochures, advertisements plastered over every printable surface and invitations to lots of boozy functions for them to entertain clients and prospects then they were happy. But that was yesterday. Today it is all about accountability, cost per lead, conversion rates and minimal outlay for maximum return.
How to Avoid Being Labelled a Spammer
We all get far more spam than mail we actually want to receive, so we protect ourselves with ever more complex spam filters, in an attempt to stem the flow of dating offers, male genital improvers and get rich quick schemes into our inboxes.
These spam filters are of course an industry in themselves and as the vast majority of email is spam, they occasionally get it wrong. Here are some pointers to avoid this happening to your mailings.
Are you a traffic waster?
If you are like most marketers you spend a lot of time "driving traffic", you review your ad words regularly, talk to your agency about SEO put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.
You manage to increase traffic by the required 20% what next? In most cases you want people to convert as soon as possible, be it making a purchase or picking up the phone to your sales team, but as we know life is rarely that easy.
