The theme for this year’s ad:tech London is ‘Think strategy, not technology!’ ‘Within the current economic situation, the use of digital has arisen as the most and essential challenge organisations need to face in order to strength their strategy, evolve campaign measurement and optimise overall return on marketing investment.’

The exhibition will feature ‘The Mobile Marketing Show’, Google University, over 120 free educational sessions. New Media Age will also reveal the 2009 listing of the ‘New Media Age Top 100 Interactive Agencies’ at the show.

Ad:tech London remains the only place to quickly source robust solutions learn best practices and get expert advice on how to make your business thrive online.

Pure, sponsors of the EMM, are exhibiting at ad:tech London, stand 352. Robin Kennedy of Pure will be presenting a seminar entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’ on Tuesday, September 22, from 3:50pm - 4:20pm, in the Email Marketing Theater.

You can register online for complimentary tickets.

Produced by Marketing Week, Marketing Week Live is the UK's only event to reflect marketeers changing role. In the current climate, marketeers are likely to be involved in more elements of the marketing mix, work across various disciplines and work closely with previously separate departments.

This event is providing a single destination for market research, online marketing, data marketing and in-store marketing activity.

Marketing Week Live is bringing together four individual exhibitions, each with a specific conference, into one venue at one time, creating a true melting pot of ideas and inspiration for the most forward thinking marketers.

Brought to you by New Media Age, the Online Marketing Show is your one stop shop to find out all there is to know about integrating online marketing into your campaigns to achieve winning results!

With over 50 exhibitors specialising in mobile, search, email, affiliate marketing, the NMA L!ve conference talking about the hottest digital marketing topics, free workshops and a free IDM Academy day focusing on digital marketing, this years event certainly packs a punch.

Running from June 30th to July 1st at Olympia in London, and now official part of Marketing Week Live the event is open to anyone and registration is free. For more information on the event, and registration for tickets, visit www.onlinemarketingshow.co.uk.

Pure lead sponsors and co-creators of The Email Marketing Manual will be exhibiting at stand A124.

Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent.  So how does email marketing offer a solution to limited budgets and the need for accountability?

Marketing is changing. There used to be a perception that marketing was all about spending money. If the directors saw boxes of brochures, advertisements plastered over every printable surface and invitations to lots of boozy functions for them to entertain clients and prospects then they were happy. But that was yesterday. Today it is all about accountability, cost per lead, conversion rates and minimal outlay for maximum return.

The Technology For Marketing and Advertising Exhibition 2009. London, Tuesday 24th - Wednesday 25th February 2009.

The UK's only integrated marketing solutions event for marketing, media and advertising professionals.

Are your direct marketing & online advertising campaigns stealing the show from the competition?
They will with the help of the UK's largest integrated marketing solutions event - Technology for Marketing & Advertising 2009 - a growing show which promises to be even better in 2009!