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Email Marketing Manual

The do's and how to's of email marketing

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Footers are the new black

In the not too distant past, footers were seen as the dreary domain of permission based email marketing. Full of dull clauses, legal statements, obligatory copyright markers and contact information.

With a new breed of information-hungry designers emerging to the forefront of web design, the footer has begun to evolve into a hotbed of information. A prime example of this on the web is the recently redesigned BBC web portal.