SEO copywriting simply means including the words (keywords) people use to find you and the service or product you’re offering through search engines. It can help improve your website rankings big time.

What does SEO copywriting have to do with email marketing?

In my experience as an SEO copywriter, it makes sense to include important keywords in all brochures, press releases, articles, blogs and even email newsletters so you can add them to your site and help boost your rankings. If you’re not optimising all your content, you could be missing a trick.

Unlike previous versions of Microsoft's email client, Outlook 2007 uses Word rather than Internet Explorer to read (or render) the content of HTML emails.

Unfortunately Word does not support the same design features as Internet Explorer so the appearance of emails using these features may suffer some degradation when viewed in Outlook 2007.

This change in how emails are rendered by Outlook 2007 has left many designers and marketers nervously contemplating its impact on email marketing and design.