SEO copywriting simply means including the words (keywords) people use to find you and the service or product you’re offering through search engines. It can help improve your website rankings big time.

What does SEO copywriting have to do with email marketing?

In my experience as an SEO copywriter, it makes sense to include important keywords in all brochures, press releases, articles, blogs and even email newsletters so you can add them to your site and help boost your rankings. If you’re not optimising all your content, you could be missing a trick.