I'm no fan of buzz speak but right now there's one phrase floating around the internet ether that I'd recommend paying attention to - 'multi-channel marketing'. Or in other words, taking an integrated approach to all your online promotional activities.

It's easy to think of email campaigns as being quite self-contained. But developing an awareness of the way all your different online activities feed off and complement each other is essential.

Even if you're already combining your email promotion with a wider internet marketing strategy, the chances are you could be missing a trick or two.

What are semantics? Simply put, semantics are about putting everything in its place; a series of design principles that have been around since Gutenberg looked at his Granny’s washing mangle and thought ‘I can print a newsletter with that’.

Semantics within web design has been a hotly debated subject in recent years, since the structuring of web documents has become more linear. Regardless, there are many valid reasons for ensuring your site pages and emails use well-formed semantic markup.