When you have something beautiful to sell, you want people to see it. But what happens if the intended audience can't see what you want them to?

Watchfinder are experts of the finer times in life. Whether it is Breitling, Chanel or the tried and tested Rolex, the team at Watchfinder know exactly what you are looking for.

Using email newsletters such as the example above, Watchfinder keep their subscribers up to date with what is in stock, new releases and exclusive offers. While this information is greatly sought after, Watchfinder have found that their open and click through rates are not always as precise as their automatic chronograph movements.

When creating any form of advertising it's vital to get the right balance between text and imagery.
Too much text and the viewer will lose interest, too little and they'll be left bewildered as to what it is they are looking at.

Applying this to email design adds a few extra considerations: spam rating, legibility, cross platform bugs and more. In this best practice guide we are going to look a little more in depth into these areas and their implication for HTML email design. By the end you should be confident in how to correctly render images in emails along with keeping the right balance between text and graphics. As you'll see, when it comes to email, design matters.