When creating any form of advertising it's vital to get the right balance between text and imagery.
Too much text and the viewer will lose interest, too little and they'll be left bewildered as to what it is they are looking at.

Applying this to email design adds a few extra considerations: spam rating, legibility, cross platform bugs and more. In this best practice guide we are going to look a little more in depth into these areas and their implication for HTML email design. By the end you should be confident in how to correctly render images in emails along with keeping the right balance between text and graphics. As you'll see, when it comes to email, design matters.