Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

In an increasingly competitive market, how do you get your customers attention? How do you increase your mailing lists?  Are you able to make your marketing budget go further by creating a viral marketing campaign?

This month, Pure spoke with Ryan Badger, Online Marketing Manager at Paramount Restaurants Ltd.

Ryan Badger explained how Paramount Restaurants have built a both simple and incredibly successful online marketing strategy combining viral marketing and online vouchers.

When you have a wide customer base, how do you keep them informed and up to date with your latest offers, whilst not presenting them with irrelevant information?

How is it possible to reduce opt-outs and list attrition? These were the problems facing Apex Auctions Marketing Manager, Adam Taylor, who told us about his experience of overcoming them.

Even in times of economic stability, maintaining success as a one-man operation poses a raft of unique challenges.

Staying on top of the latest e-commerce and email marketing solutions, and turning them into profitable tools for your business is a challenge that Bruce Holdsworth, owner of Bruce Holdsworth Books, has risen to admirably.

Bruce originally studied to be an artist, before going on to train as an art teacher and undertaking two masters degrees in the subject. Later, Bruce went on to help run a furniture design business.

Over ten years ago, he decided to bring together his expertise in art, research, books and business to create a successful company selling new, used, second-hand and rare art books not available on the high street.

With the credit crunch keeping the traditional Bingo Hall audience at home, the world of online Bingo has literally exploded in the last 18 months. A great development for soft gaming company GameVillage - but with so much competition for the market, a well-honed marketing strategy including successful email advertising activities is always at the forefront of Partnership Manager Luke Creigh’s mind.

When your products offer you great scope for up selling, maximising the traffic capturing potential of your email marketing campaign is fundamentally important. Satellite navigation software company ALK needed to find accurate email reporting solutions with extensive tools that would help them get the most out of their database.

When it comes to sourcing new business leads, knowing who can genuinely benefit from and is interested in your services is vital.