Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

In an increasingly competitive market, how do you get your customers attention? How do you increase your mailing lists?  Are you able to make your marketing budget go further by creating a viral marketing campaign?

This month, Pure spoke with Ryan Badger, Online Marketing Manager at Paramount Restaurants Ltd.

Ryan Badger explained how Paramount Restaurants have built a both simple and incredibly successful online marketing strategy combining viral marketing and online vouchers.

Pure are proud to be sponsoring once again the annual Brighton Festival, this year sees the festival reaching it's 43^rd year of operation.

Pure are supporting this unique festival by providing the use of their online email and SMS marketing solution PureResponse.

Over 200,000 emails will be sent throughout the festival, which proved highly valuable to the event last year.

Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.

Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.