Think about it. There’s only ONE reason you’re sending out your email and that’s to get a response.

Here are 5 sure-fire ways to ensure people start clicking on those emails – all of which are so easy, a child could do it!

We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

SEO copywriting simply means including the words (keywords) people use to find you and the service or product you’re offering through search engines. It can help improve your website rankings big time.

What does SEO copywriting have to do with email marketing?

In my experience as an SEO copywriter, it makes sense to include important keywords in all brochures, press releases, articles, blogs and even email newsletters so you can add them to your site and help boost your rankings. If you’re not optimising all your content, you could be missing a trick.