2009's Future of Web Design tour hits the road in September with talks and workshops on networking, microformats and numerous topics relating to making the most engrossing online marketing platforms possible.

With Key speakers including Clearleft's Paul Annett, Steve Pearce from Skype and Patrick Lauke 'Web Evangelist' at Opera and columnist for .net Magazine, the sessions prove to be quite dynamic and way above value for money with ticket prices starting at £44.00 for early bird buyers.

Where is it?

Hosted by Carsonified, who had great success with last months FOWD event in London, will be pulling the bus over on the following dates:

02 Sept - Belfast
09 Sept - Bristol
14 Sept - Glasgow
16 Spet - Leeds

For more information check out the FOWDTOUR website
http://events.carsonified.com/fowd/2009/tour

It comes as no surprise that there is a wealth of information on the internet about email marketing, but quite often these blogs are all about number crunching, sales jargon and stat counting.

Here are our top sites for anyone who is working with html based email, it doesn't matter whether you are a market research analyst, campaign advisor, coder, or designer there is something here for everyone.

Looking at some of the finer details can make real improvements to the effectiveness of a message. This month we take a look at EXHAUSTO, and see how going that extra mile can provide you with more clientele.

Lead designer at Pure360, Ash Richards, gives EXHAUSTO a quarterly checkup.

Travelbound provide exciting holidays for schools and students alike. Their desire to add this excitement and sense of adventure to the email marketing lead them to the creative team at pure360.com.

Andy Parker, html - email designer at Pure360 takes us through the process of creating an email template which stays on-brand and makes email truly interactive.

Here’s a great little formula you should apply to every single sales message you send out, long or short, email marketing or conventional print – even advertisements.

It’s been used by direct marketers for decades for the simple reason that it works. It also makes constructing your sales message easy. Just fill in the blanks and go!

Ash Richards, head of the design team at Pure360.com talks us through the design process behind Moda in Pelle's email newsletter. From design proofing to finished template we get the full insight into what goes on during the creative process of html email design.

We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.

Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.

Hello and welcome to the all new Email Marketing Manual!

With another year drawing to a close and as we creep up to our 2nd birthday the Email Marketing Manual team decided it was time to shed off the chrysalis and show the beautiful butterfly ready to beat its illustrious wings.

We wanted to become more involved with our readers, some of whom email us regularly with useful inside scoops, questions, answers and everything in-between about email marketing.

Yukka.co.uk is a boutique online retailer specialising in urban clothing labels. Their monthly email newsletters promote new, limited edition and exclusive labels, aiming to increase traffic to their site and generate sales.

This kind of acquisition campaign email requires clear messaging that taps into the key needs of the target audience. However, with a lack of focus and with vital information hard to find, are readers being left cold?

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