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Email Marketing Manual

The do's and how to's of email marketing

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Creative Leisure Systems enter the Email Clinic

Creative Leisure Systems provides a range of stimulating child entertainment products aimed at businesses whose customers often have toddlers with them.

Focus on Good Practice - 2007's top Email Clinic's

In this month’s email clinic we're reviewing three successful campaigns from 2007, looking at why they represent great examples of best practice.

Each campaign has been thoughtfully and accurately targeted to its audience in both design and content. They send a clear message, serve a useful purpose and importantly, provide something of value to the recipient.

At the risk of repetition it’s worth pointing out that each email includes the key details that form the basis of a legally compliant marketing email – the all-important, clearly visible unsubscribe link and company registration number.