Leadership and organisational development consultancy, Stanton Marris, uses its ‘Inside Track’ email to maintain brand awareness and offer positive, useful information to its mailing list.

With a readership of mainly busy senior executives across a range of sectors, from finance to FMCG and central government, it’s important they grab their recipients’ interest from the get go. However, could slight changes to the structure and presentation of this e-shot have a dramatic effect on response?