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Email Marketing Manual

The do's and how to's of email marketing

david hughes

Please stop SHOUTING and just talk to me

Maybe I'm getting grumpier as I get older but I am increasingly fed up with the emails most companies send me. I would like to think that email is a tool for engaging, relevant, personalised communications.

It would even be nice to believe that people follow Drayton Bird's maxim of only sending direct communications that will make people say 'how nice of them to think of me'.