We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

Believe it or not, your customers aren't really that interested in your company or what you are up to – not when they're reading email newsletters or surfing the web, anyway.Online they generally only want to know if you've got what they're looking for.

This might sound harsh but it's a reality on the web – and your email marketing content should take account of this or it's not going to be as successful as you'd like.