andrew
Use words to transform your email marketing response
Believe it or not, your customers aren't really that interested in your company or what you are up to – not when they're reading email newsletters or surfing the web, anyway.Online they generally only want to know if you've got what they're looking for.
This might sound harsh but it's a reality on the web – and your email marketing content should take account of this or it's not going to be as successful as you'd like.
