Unlike previous versions of Microsoft's email client, Outlook 2007 uses Word rather than Internet Explorer to read (or render) the content of HTML emails.

Unfortunately Word does not support the same design features as Internet Explorer so the appearance of emails using these features may suffer some degradation when viewed in Outlook 2007.

This change in how emails are rendered by Outlook 2007 has left many designers and marketers nervously contemplating its impact on email marketing and design.

Hewitt & May is a high quality shirtmaker targeting buyers in the City, business owners and lawyers who appreciate exceptional quality with a stylistic edge.

The objective of this email was to acquire new customers. The approach was to use a special offer to encourage potential customers to try the brand for the first time. The experience would lead them to become regular customers.