Here’s a great little formula you should apply to every single sales message you send out, long or short, email marketing or conventional print – even advertisements.

It’s been used by direct marketers for decades for the simple reason that it works. It also makes constructing your sales message easy. Just fill in the blanks and go!

We’ve gathered for you the TOP 15 Articles of 2008, highlighting what you the readers have been most interested in this year when it comes to email marketing matters.

Ranked by order of clicks through received, they are in effect the reader’s choice, the most visited and most read articles released through the Email Marketing Manual newsletter this year.

So in case you’ve missed out on these top tips, insights and guides on email marketing over the last 12 months, or perhaps are new to our subscription service, here is 2008’s best of the best.

When it comes to sourcing new business leads, knowing who can genuinely benefit from and is interested in your services is vital.