Ben Bendall, Online Marketing Specialist, for Eclectic Bars, talks about how email is core to their online marketing strategy, how they ensure their emails get through to their readers - keep them interested and drive sales.

Now in its third year ad:tech Paris brings together key international media owners, brands and agencies to discuss the challenges they face in 2009, as global turmoil will influence adspend and marketing investment.

Pure, lead sponsors and co-creators of Email Marketing Manual are heading to ad:tech Paris to exhibit (stand 62), with one of their leading experts Adam Bambrough hosting a seminar entitled 'Email marketing: don't just talk - listen, then engage'.

This talk will provide an insight into the techniques & technology which will enable you not only to truly understand what your recipients are interested in hearing, but then to ensure you are saying the right things to the right people at the right time.

The presentation will be available online at www.pure360.com following the exhibition.

Pure are proud to be sponsoring once again the annual Brighton Festival, this year sees the festival reaching it's 43^rd year of operation.

Pure are supporting this unique festival by providing the use of their online email and SMS marketing solution PureResponse.

Over 200,000 emails will be sent throughout the festival, which proved highly valuable to the event last year.

Email marketing can be a difficult medium to master, but following a few guidelines can improve your results enormously just by helping you avoid bad practice.

Probably the best advice is to put yourself in your recipient’s position. Go to your email inbox and look at which messages you read, which ones you don’t even open because they make you think ‘spam’ and which ones go straight into your junk folder - then use that information to help you design your campaigns.

When it comes to sourcing new business leads, knowing who can genuinely benefit from and is interested in your services is vital.