Scottish Apartment is Edinburgh's largest serviced apartment provider. Their regular advertising emails promote their services to past, present and future guests, guiding customers to different areas of their website.

Andrew Seel looks at how to improve the general layout and design, maximising click-through rates from their email list, marketing their services effectively and increasing those all-important bookings.

Current Design

As a global provider of electronic components and industrial products R S Components faces the challenge of engaging a varied and widespread audience with its email communications.

Leadership and organisational development consultancy, Stanton Marris, uses its ‘Inside Track’ email to maintain brand awareness and offer positive, useful information to its mailing list.

With a readership of mainly busy senior executives across a range of sectors, from finance to FMCG and central government, it’s important they grab their recipients’ interest from the get go. However, could slight changes to the structure and presentation of this e-shot have a dramatic effect on response?