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Email Marketing Manual

The do's and how to's of email marketing

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Scottish Apartment get a make over

Scottish Apartment is Edinburgh's largest serviced apartment provider. Their regular advertising emails promote their services to past, present and future guests, guiding customers to different areas of their website.

Andrew Seel looks at how to improve the general layout and design, maximising click-through rates from their email list, marketing their services effectively and increasing those all-important bookings.

Current Design

Scottish Apartments newsletter before