Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.
Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.
Looking at some of the finer details can make real improvements to the effectiveness of a message. This month we take a look at EXHAUSTO, and see how going that extra mile can provide you with more clientele.
Lead designer at Pure360, Ash Richards, gives EXHAUSTO a quarterly checkup.
Travelbound provide exciting holidays for schools and students alike. Their desire to add this excitement and sense of adventure to the email marketing lead them to the creative team at pure360.com.
Andy Parker, html - email designer at Pure360 takes us through the process of creating an email template which stays on-brand and makes email truly interactive.
When you have something beautiful to sell, you want people to see it. But what happens if the intended audience can't see what you want them to?
Watchfinder are experts of the finer times in life. Whether it is Breitling, Chanel or the tried and tested Rolex, the team at Watchfinder know exactly what you are looking for.
Using email newsletters such as the example above, Watchfinder keep their subscribers up to date with what is in stock, new releases and exclusive offers. While this information is greatly sought after, Watchfinder have found that their open and click through rates are not always as precise as their automatic chronograph movements.
Ash Richards, head of the design team at Pure360.com talks us through the design process behind Moda in Pelle's email newsletter. From design proofing to finished template we get the full insight into what goes on during the creative process of html email design.
Yukka.co.uk is a boutique online retailer specialising in urban clothing labels. Their monthly email newsletters promote new, limited edition and exclusive labels, aiming to increase traffic to their site and generate sales.
This kind of acquisition campaign email requires clear messaging that taps into the key needs of the target audience. However, with a lack of focus and with vital information hard to find, are readers being left cold?
Scottish Apartment is Edinburgh's largest serviced apartment provider. Their regular advertising emails promote their services to past, present and future guests, guiding customers to different areas of their website.
Andrew Seel looks at how to improve the general layout and design, maximising click-through rates from their email list, marketing their services effectively and increasing those all-important bookings.
Teachers TV broadcasts a range of interesting and useful programmes for an audience in the education sector, over the Internet and on TV. Their bulk email marketing campaigns consist of a weekly newsletter, sent on a Monday.
The email aims to make their audience of 100,000 school staff aware of the coming week's schedule, driving them to the website to watch programmes and encouraging participation in forum debates.
But with low open and click-through rates the newsletter is not generating the desired brand loyalty for Teachers TV. So how can it be improved?
As a global provider of electronic components and industrial products R S Components faces the challenge of engaging a varied and widespread audience with its email communications.
Creative Leisure Systems provides a range of stimulating child entertainment products aimed at businesses whose customers often have toddlers with them.