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Email Marketing Manual

The do's and how to's of email marketing

The Email Carnival

Email Carnival

It comes as no surprise that there is a wealth of information on the internet about email marketing, but quite often these blogs are all about number crunching, sales jargon and stat counting.

Here are our top sites for anyone who is working with html based email, it doesn't matter whether you are a market research analyst, campaign advisor, coder, or designer there is something here for everyone.

Email Standards Project

A crusade we whole heartedly back, the Email Standards Project has been working with the worlds leading mail providers, including Microsoft, Google and Yahoo in recent years in trying to enforce a standard benchmark for compatability in html email. Find out what the ratings are of each mail client, what you can and cannot do in html email and see how you can get involved.

Seth Godin

Founder of Squidoo, Marketing guru the Universe, SXSW prize winner, blogger, author of some 13 books and counting, Seth's blog is always an insight into one the worlds leading marketing masterminds.

Deliverability.com

DMA Email Marketing Council

The all important blog on email marketing courtesy of the Digital Marketing Association. The archives go back to April 2008, with much of the content as relevant today as it was when it was first published.

Email Marketing Reports

Live since 2001, journalist Mark Brownlow, has been providing insightful commentary on the world of email marketing for the best part of a decade, and what he doesn't know he is undoubtedly investigating as we speak.

Froggblog

Leap Frogg, a digital marketing agency have an excellent blog with very simple and effective posts on engaging with online traffic and not losing conversions once they have actually clicked through on that well crafted email.

Spoon Graphics

Becoming quite a regular columnest in .net Magazine, Chris Spooner is a fantastic web designer based in the UK. His illustration work is superb, as is his blog which contains a wealth of graphic design know-how, tutorials and guides on latest trends and common pitfalls.

About the authorI form part of the creative design team at Pure360.com. My specialist subjects are SEO, accessibility, web compliancy, XHTML, CSS and all aspects of design for use on the web.
Tue, 05/05/2009 - 13:27 — Andy Parker