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To look back at previous issues of the newsletter visit one of the links below. Don't forget to subscribe to receive future releases.
emailmarketingmanual #15
This Month: Simple guide to SEO, trust earning text, breaking down online identities
emailmarketingmanual #14
This Month: creating a benefit-led e-shot, overcoming the pitfalls of email design, boosting results with web analytics, Pure launches PureResponse v6
emailmarketingmanual #13
This Month: getting the right message across, segmentation to improve sales, the importance of semantics, writing for success and who's winning the spam war?
emailmarketingmanual #12
This Month: emails to inspire a busy audience, maximising list potential, ditching old link habits, six web apps to love and video: to embed or not to embed?
emailmarketingmanual #11
This Month: effective email newsletters, breaking down language barriers, pan-european marketing, tips for great email design, putting buzz words into practice
emailmarketingmanual #10
This Month: 2007's email successes, building a buzz, 10 easy content ideas, combining social media marketing and email, 10 essential best practice tips
emailmarketingmanual #9
This Month: focusing readers' attention, improving customer retention, top 10 content ideas, e-commerce and the green issue part two, improving efficiency through integration
emailmarketingmanual #8
This Month: optimising your newsletters, email event triggers for campaign success, how to keep up your content flow, e-commerce and the green issue, breaking down the communication barriers
emailmarketingmanual #7
This Month: communicating a clear message, picking the right subject line, more deliverability advice, marketing to an older audience, getting your timing right
emailmarketingmanual #6
This Month: how to make your email sell, best practice for deliverability, how to build trust tips for creating a sticky website, using email to improve your business
emailmarketingmanual #5
This Month: analysis of property giant Right Move's latest campaign, how to use email triggers to act on leads while they're still hot and some handy hints to keep your campaigns away from the junk folders
emailmarketingmanual #4
This Month: looking at how one company has maximised the return on their email marketing investment through post-click-tracking, what the latest changes to Outlook mean for your email designs and which subject lines get the best results.
emailmarketingmanual #3
This Month: we take a look at smoothie-maker innocent's unique approach to email marketing, why you should get personal with your recipients and reveal the small changes in thinking that get big results.
emailmarketingmanual #2
This Month: Featuring the latest news, views and advice from experts and professionals in the industry, we aim to deliver valuable insight that will help you improve the results of your email marketing.
emailmarketingmanual #1
This Month: Rather than telling you how great Pure is and what the company has been doing, we've decided to create a website and monthly newsletter to help you get the most from your email marketing. Written by experts from across the industry, we'll be providing you with advice, insight and opinion, straight to your inbox.