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November 2008
In this month's Email Marketing Manual we take a look at improving one acquisitional campaign, email marketing for a one-man business, the tricky balance of images and text and the pitfalls of running online competitions.
email clinic
Yukka the urban boutique
Yukka

If you're trying to drive sales using email marketing, it's vital that you not only make the products as desirable as possible, but the purchase process obvious. If you don't, your efforts may be wasted.
Read the email clinic
real results
Bruce Holdsworth Books
Bruce Holdsworth Books

For a one-man business like Bruce Holdsworth Books, web and email marketing help to achieve sales figures well beyond those that could be expected when trading solely offline.

However when it goes wrong it can create a potential disaster, as Bruce discovered when his email advertising campaigns ground to a halt.
Continue onto the Real results
Best Practice
What you see is what you get

Designing email advertising requires finding a careful balance between text and graphics. Long tracts of text will put your readers off, while too many images could send your email heading for the spam filter.

We give you the lowdown on creating beautifully crafted email marketing campaigns that will make it through every time.
Learn more about email best practices
reader q&a
Competitions - could you be onto a loser?

Running online competitions and promotions using email marketing can be a great way of driving sales and increasing awareness, but could they end up being more of a hindrance than a help?
Continue to Email insight
diary dates
"Marketing in a recession"

November 20th 2008
The next CIM Sussex event in Crawley, sponsored by Pure.
Don't miss this occasion to strengthen your marketing mind and to meet with Pure and see a live demo of PureResponse.

To register please visit CIM Sussex
In-house Intermediate and Advanced Email Marketing training

Email marketing continues to be one of the most cost effective and measurable forms of customer communication.

AI Digital can help you overcome the challenges that all email marketers face, develop your email campaign strategies and improve your results. Contact us today for more information. Email:
training@emailmarketingmanual.com to request more information.
Email Marketing Manual is the newsletter of Pure (pure360.com). Pure is a member of the Direct Marketing Association.
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