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emm logo emm logo the do's and how to's of email marketing, straight to your inbox, once a month the do's and how to's of email marketing, straight to your inbox, once a month
issue date
Your latest update on what's happening in the world of email marketing, featuring tips, opinion, analysis and essential dates for your diary.
email clinic
With so many nuances to get right - subject lines, text length, tone, technicalities - it can be difficult to see the wood for the trees when it comes to bulk email marketing campaigns.
Teachers TV - email clinic
Teachers TV


Andrew Seel, Managing Director of integrated marketing agency Qube, casts his eye over Teacher's TV's weekly email marketing newsletter and suggests some ways to improve open and click-through rates.
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real results
ALK
ALK - Real Results
Driving traffic and sales through email campaign analytics


Knowing what your customers respond well to is the secret weapon in any email marketing arsenal.

Satellite navigation software company ALK talks to Pure about using analytics to assess reactions to their regular bulk email marketing campaigns.
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Best Practice
Bev Osborne
Bev Osborne


You've gathered together some killer content for your bulk email marketing campaign and you're ready to wow your readers with some fantastic copy.

Expert email marketing copywriter, Bev Osborne, talks us through her Top Ten article-writing tips.
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e-ssential knowledge

Could "opt-outs" be damaging your reputation?

If you haven't thought carefully about the positioning and importance of your opt-out facilities you could be heading for trouble.

Managing Director of Pure, Stuart Hobbs, explains why you should be spending almost as much time making sure your recipients can leave your bulk email marketing campaigns easily as you do getting them to opt-in.
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email insight

Is your email's footer the dreary domain of legalities and contact information?

Or a golden opportunity to salvage a recipient heading for the unsubscribe link?

According to Andy Parker the footer could be the most pivotal element of your email marketing design.
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diary dates
Email Masterclass 9th October

Pure in association with EMM presents The Email Marketing Masterclass, Thursday 9th October 2008 5pm to 8.30pm - BAFTA - 195, Piccadilly in the heart of London's West End

180 minutes of proven methodologies and best practices to increase campaigns performance and ROI.

Thursday 9th October 2008
5pm to 8.30pm
BAFTA - 195, Piccadilly in the heart of London's West End

In association with Apteco and Matraxis, presentation of a client's case study.

Hurry, places are limited! To register your interest, please contact anne.collet@pure360.com today.
Academy Internet Digital

In-house Intermediate and Advanced Email Marketing training

Email marketing continues to be one of the most cost effective and measurable forms of customer communication.

AI Digital can help you overcome the challenges that all email marketers face, develop your email campaign strategies and improve your results. Contact us today for more information.

Email: training@emailmarketingmanual.com to request more information



Email Marketing Manual is the newsletter of Pure (pure360.com).
Pure is a member of the Direct Marketing Association. As a member of the DMA we abide by the Direct Marketing Code of Practice.
Purepromoter Ltd (trading as Pure). Registered Address: 19 New Road, Brighton, East Sussex, BN1 1UF. Company Reg No:4266410.


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