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July 2008
This month's latest articles, email marketing advice, best practice tips, news and events from email marketing manual in association with pure360.com
real results
TPP - Bridging the gap
screenshot
Reaping the benefits of a dedicated system

When it comes to email marketing, knowledge is power, so having a system in place that gives you insight into your customer's behaviour is essential.

Recruitment company TPP turned to Pure in a bid to understand their recipient's wants, needs and interests more fully, with some impressive results.
read more
Best Practice
Anna Packham
A Ridiculously Simple Guide to
SEO Copywriting

Brighton-based SEO copywriter Anna Packham talks us through the finer points of successful SEO.

What is it? Why it should be important to you? How to spot poorly executed copy and a few golden rules for creating text that will get results from both search engines and your customers.
Read the full best practice article
reader q&a

How many online identities do you have?

The answer is probably quite a few. With so many profiles floating around in the ether these days can you tell for certain you're not sending your marketing communications to a bot, a pseudonym or a honey pot?

Robin Kennedy, head of European Sales at Pure looks at some findings.
continue to latest reports
e-ssential knowledge

Earning Trust With Text

With obstacles like image blocking becoming increasingly predominant, the struggle to get your message across via bulk mailouts continues.

So what is the latest trick you should have up your sleeve? Pure’s Andy Thorpe gives us the lowdown on 'Trust Earning Text'.
e-ssential knowledge continues..
diary dates
Email Marketing In-House Training

With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the PureResponse email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.

Email training@emailmarketingmanual.com to request more information

Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.