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Your monthly dose of email marketing advice, best practice and news.

This month: creating a benefit-led e-shot, overcoming the pitfalls of email design, boosting results with web analytics, Pure launches PureResponse v6
email clinic
emails under the microscope
Creative Leisure Systems


With less than satisfactory response rates, Creative Leisure Systems has been struggling to send a clear, effective sales message to promote their range of child entertainment products.

Andrew Seel, Managing Director of integrated web marketing agency Qube, talks them through delivering a more focused, benefit-led e-shot.
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Best Practice
Mark Brownlow
Keeping on top of design


Andy Parker, Web Producer at Pure, reveals how to navigate the limitations and issues of designing for email and create something that stands out.
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e-ssential knowledge
What’s the secret to improving results and boosting response rates to your e-shot? Well, web analytics solutions like WebTrends certainly play a big part.

We take a look at how this nifty analytics tool can provide that valuable insight into your website visitors’ behavior.
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email insight
Version 6 of PureResponse, email marketing and SMS marketing software from Pure, was released this month.

The latest incarnation of the system has been given a facelift, with an entirely new interface allowing flexibility across browsers and screen resolutions alike, as well as availability in multiple languages.
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diary dates
Email Marketing In-House Training by Academy Internet

With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.

Email training@emailmarketingmanual.com to request more information

Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.



Email Marketing Manual is the newsletter of Pure (pure360.com).
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