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Kicking email design up a notch
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Email to foster communities
Arizona State University's online community outreach programme uses its monthly newsletter to build links with the university population, but are there tricks they're missing?
Andrew Seel, Managing Director of integrated web marketing agency Qube, takes a look at their current design and how they can more effectively engage their readers' attention.
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Sticky problems with slick solutions
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Expanding marketing horizons
For a company that markets to countries outside the UK, the ability to deliver email in the right languages, quickly and easily, is essential.
However, jet charter company Air Partner found this wasn't proving simple. With awkward work-arounds and unforseen technical issues, they found a solution that gave them the edge they needed.
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Pan European email marketing
Email marketing, with its simple and low cost setup, offers almost any internet business the opportunity to extend into Europe.
That said, why are so few UK companies taking this opportunity? Robin Kennedy explores the issue.
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Buzz words - love them or hate them - there's a reason that everybody is using them. Put them into practice and you'll find out.
We have a listen to the latest words on email marketers' lips are, and show how to make them work for you.
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Have you got the answers to our readers' email marketing questions? Share your experience and advice.
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Q. How can I expand my email strategy beyond monthly newsletters?
Emily, Kent
Any suggestions for building regular email newsletters into something more strategic?
Whether you've got a quick win or some sound advice, send it to answers@emailmarketingmanual.com and the best will be featured in next month’s issue.
Alternatively, if you've got a question you'd like to put to the marketing experts out there, send it to questions@emailmarketingmanual.com
Last month, Paul from Reading asked: ‘I've heard of the term 'Life Cycle Messaging Strategy' but I'm not too sure exactly what this is - can anyone help?’
Here's what one reader had to say. To read it in full, check out our q&a page:
'As an online retailer lifecycle messaging is an essential part of our campaign strategy. It provides a great opportunity to further segment our lists and tailor our campaigns so they’re relevant to the recipient...'
>read more
Katie, Hertfordshire
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Email Marketing Training by Academy Internet – London
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With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.
Click here to request more information
Book now for just £395 + VAT.
'Very informative and interactive!'
Caroline Woods, Leger Holidays
Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.
Click here to view the previous edition of the Email Marketing Manual.
Click here to view backdated articles from the Email Marketing Manual.
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